TikTok, the popular short-form video app, has launched a new music hub called "TikTok NewMusic" to help users discover new music. The hub will showcase trending songs, music events, and emerging artists. The goal is to give users an easy way to find and listen to new music while also helping artists to gain more exposure.
The new hub will feature playlists curated by TikTok's in-house music team, as well as playlists created by popular creators on the platform. Users can also explore the latest music trends and challenges, and discover the artists behind their favorite TikTok sounds.
According to TikTok, the music industry has seen a 55% increase in streams for songs that have gone viral on the app. This has resulted in a growing demand for more music discovery features on the platform. The company hopes that the new music hub will help to meet this demand and provide a more comprehensive music experience for users.
The launch of the new music hub is just the latest example of TikTok's growing influence in the music industry. The app has become a powerful marketing tool for artists, with viral TikTok sounds often leading to chart success. The platform has also been credited with popularizing new genres of music, such as sea shanties and lo-fi beats.
TikTok NewMusic is now available in the app's "Discover" tab.
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